BMW and E Ink Unveil Spider-Man Themed Color-Changing Concept

The concept car showcases a 10-second animation sequence that shifts from a static red finish into intricate, web-inspired graphics and branding tied to the theatrical release of Spider-Man: Brand New Day. By utilizing millions of microcapsules that respond to electrical signals, the vehicle demonstrates the low-power capabilities of E Ink’s electrophoretic technology, which requires energy only during the transition of images.

This project serves as the latest evolution in a multi-year partnership that began at CES 2022 with the debut of the original iX Flow. Since then, the companies have experimented with full-color displays in the i Vision Dee and artistic iterations like the i5 Flow NOSTOKANA. While this specific Spider-Man edition is designed strictly for promotion rather than mass production, it highlights how intelligent surfaces are moving from novelty displays toward dynamic, personalized automotive design.