The acquisition, structured as a mix of cash and equity, pushes Goldman’s total ETF assets beyond $130 billion. NEOS, which launched in 2022, specializes in systematic strategies that sell options to generate income, a segment that has seen explosive growth as investors seek to hedge market volatility and capture higher yields. Once the transaction is finalized, the firm’s co-founders, Troy Cates and Garrett Paolella, will join Goldman Sachs Asset Management as partners alongside their existing investment and operating teams.
This purchase marks a significant strategic pivot toward active management, where Goldman now holds a top-ten position. The move follows the bank's earlier acquisition of Innovator Capital Management, which provided a foothold in defined-outcome and buffer ETFs. By integrating NEOS, Goldman gains a comprehensive suite of income-focused products that complement its existing capabilities. CEO David Solomon noted that the firm’s disciplined approach aligns with the bank’s broader efforts to meet rising institutional and retail demand for actively managed derivative strategies.

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