The inaugural broadcast, scheduled from 10 p.m. to midnight ET, will be hosted by Jared Gutstein and Ben Miller. The event serves as a strategic pivot for Replay, which seeks to leverage StockX’s monthly audience of 30 million users to diversify its reach. Beyond standard sports card inventory, the company is prioritizing Pokémon products to anchor its entry into the marketplace.
In section Releases
Replay Sports Cards Expands Live-Commerce Strategy to StockX
Trading card franchise Replay Sports Cards is moving into the StockX Live ecosystem, marking its expansion beyond traditional sports memorabilia. Starting August 16, the company will debut on the platform with a live stream featuring Pokémon auctions and giveaways, aiming to tap into a broader collector demographic.
Since the launch of StockX Live on July 30, the platform has focused on integrating real-time bidding, giveaways, and direct seller-buyer interaction. Steve Halupka, director of collectibles at StockX, noted that Replay’s community-oriented approach aligns with the platform’s goal of evolving the digital collecting experience. For Replay, this partnership complements its existing digital footprint on platforms like Whatnot and TikTok, reinforcing its model of blending educational content with retail sales.
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