MySize Scales AI Fashion Tech as Naiz Fit Hits 500 Million Recommendations

The Israel-based company, which trades under the ticker MYSZ, has built a substantial data ecosystem connecting over 100 million garments across a portfolio that includes global brands like Levi’s, Desigual, and Paul & Shark. By moving beyond basic sizing assistance, Naiz Fit aims to influence the entire fashion value chain, spanning e-commerce, product strategy, and retail operations. The platform has already demonstrated significant commercial impact, with some implementations yielding conversion increases of up to 5.7x and a 27% rise in average order value.

To further this expansion, MySize is rolling out Virtual Try-On technology, recently deployed with the Spanish menswear brand Silbon. This move serves as a bridge between static size advice and interactive digital experiences, intended to increase shopper confidence and reduce return rates. CEO Ronen Luzon noted that the company’s objective is to become a global technology layer where AI-driven insights dictate how brands design collections and how consumers discover products, effectively turning a niche sizing tool into an essential engine for industry-wide decision-making.