Built on the concept of a "Laboratory of Fun," the collection features 41 pieces including hoodies, tracksuits, and footwear. Prices for the lineup range from $45 to $225, applying Off-White™’s signature diagonal stripes and quotation-mark motifs to everyday apparel for men and women. Richard Cox, Chief Merchandising Officer at Pacsun, described the partnership as an effort to present these established design codes in a fresh and approachable manner for their community.
In section Releases
Pacsun Brings Experimental L/AB c/o Off-White™ to SoHo Flagship
The experimental fashion label L/AB c/o Off-White™ has entered the retail market through a new partnership with Pacsun, marked by an interactive launch event at the retailer’s SoHo flagship store on August 13. The collaboration aims to merge high-fashion design codes with the accessible, youth-oriented culture central to Pacsun’s identity.
The launch event in New York prioritized consumer interaction over traditional retail, offering guests live screen-printing stations to customize garments alongside music and installations. This experiential approach reflects the broader mission of L/AB c/o Off-White™, which positions itself as a creative ecosystem rather than a standard clothing line. Following the SoHo debut, the collection is now available at select locations, including Pacsun Fashion Island, and through the retailer’s online store.
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