The integration allows institutions to leverage ETS’s assessment insights alongside Passage’s automated processing and engagement tools. This move is designed to help colleges identify best-fit candidates at scale, effectively using test scores as a diagnostic bridge for global admissions. While the technological infrastructure will be shared, ETS maintains full autonomy over its testing portfolio, including test development, security, and psychometric research standards.
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ETS Taps Passage AI to Modernize Global Student Recruitment
Princeton-based testing giant ETS has entered an exclusive partnership with AI startup Passage, aiming to reshape how universities recruit international students. By embedding TOEFL and GRE assessment data into Passage’s matching algorithms, the collaboration seeks to streamline the often-opaque path from standardized testing to university enrollment for millions of applicants.
Janet Garcia, President of ETS, described the initiative as a necessary shift to navigate the increasingly complex global enrollment landscape. The first wave of these AI-enabled capabilities is scheduled for release this fall. Through this collaboration, ETS intends to bolster its reach, aiming to assist 100 million individuals in preparing for future career opportunities by 2035.
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