With the college football season approaching, Topgolf is transforming its 100-plus U.S. venues into dedicated game-day hubs. The entertainment chain is rolling out a series of football-themed menu items, budget-friendly bay rates, and a national tour of the College Football Playoff National Championship trophy to drive fan engagement.
Topgolf CEO David McKillips noted that the company is leaning into the surge of energy football brings to its facilities. Beyond standard viewing, the chain is reintroducing its Field Goal Challenge, which allows guests to test their aim through digital goal posts. To heighten the physical experience, Topgolf has installed regulation-sized goal posts in the outfields of 59 locations.
The centerpiece of the promotional push is the 24-karat-gold College Football Playoff National Championship trophy. The hardware will make stops at Topgolf Fort Worth on August 26, The Colony on October 21, and Columbus on December 15. The 36.5-inch trophy, crafted by UAP Polich Tallix, serves as a focal point for fans ahead of the January 2027 championship game in Las Vegas.
For spectators, the venues are offering a new "Game Day Platter" priced between $49.99 and $51.99, featuring cheesesteak sliders, wings, and loaded fries. Additionally, the company’s "Sunday Funday" initiative allows groups of up to six to reserve a bay for as little as $20 per hour when booked online. These offerings are supported by more than 100 high-definition screens at each venue, ensuring fans have access to game coverage throughout their visit.
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