Researchers Michael Weber, Bernardo Candia, Olivier Coibion, and Yuriy Gorodnichenko utilized randomized experiments during 2025 to track how information affects financial decision-making. Participants shown Bitcoin’s trailing 12-month returns raised their desired crypto allocations by approximately two percentage points—a 47% increase compared to the control group. This shift in sentiment translated into a 2.5 percentage point rise in actual crypto acquisition rates.
Expected returns proved to be a more reliable indicator of ownership than demographic factors like age, income, or gender. While owners consistently projected higher returns than non-owners, the study highlights a feedback loop where rising prices attract new participants, potentially fueling further momentum. The authors noted that this effect was most pronounced among individuals who previously avoided digital assets due to a lack of knowledge, rather than those who held deep-seated skepticism toward the sector.

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