The kitchen countertop remains the primary battleground for domestic order, identified by 24% of respondents as the most difficult area to maintain and the most frequent source of arguments. The frustration has led to desperate storage habits; one in ten people now use their ovens to hide clutter, a figure that jumps to 21% among households in South Korea.
Despite the tension, the report reveals a cultural pivot away from sterile minimalism. About 59% of participants now prefer a lived-in environment, viewing their possessions as an extension of their personal history. This sentiment explains why 82% of people retain items solely for sentimental value, even when those objects remain permanently out of sight. Licca Li, Home Furnishing & Retail Design Manager at Ingka Group, notes that people are no longer chasing perfection, but rather a space that reflects their individual stories.

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