Jeremiyah Love Headlines Sharpie Rookie of the Year Campaign

The campaign, titled "Demand High Performance. Every Day," tracks Love’s transition into the pros by emphasizing the discipline behind his game. From drafting playbooks to signing autographs, the creative features Sharpie’s Permanent Markers and S-Gel pens as essential gear for the athlete’s daily routine. This collaboration builds on a pre-existing relationship established when Love used a Sharpie S-Gel pen to sign his first professional contract this past April.

Now entering its third year, the Sharpie Rookie of the Year program positions the brand alongside emerging football talent. Kris Malkoski, President of Newell Brands Learning and Development, stated that the initiative aims to capture the mindset required for professional success. Love joins a roster of previous program participants, including Rome Odunze, Michael Penix Jr., and Tetairoa McMillan. The new creative content is scheduled to run across digital, social, and connected TV platforms throughout the upcoming football season.