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PrepWizard Secures Strategic Funding from 404 Endeavors

PrepWizard, a developer of automated food labeling and digital operations software, has secured a strategic investment from private firm 404 Endeavors. Brown Gibbons Lang & Company acted as the exclusive financial advisor for the transaction, which aims to accelerate the growth of the technology provider’s back-of-house solutions.

PrepWizard Secures Strategic Funding from 404 Endeavors

Founded in 2019 by Doug Harris and his sons, Cole and Eli, the company specializes in automating the manual, error-prone processes common in restaurant kitchens. Their platform integrates cloud-based mobile applications with Bluetooth-enabled printers to calculate use-by dates and manage inventory labels. Beyond labeling, the firm offers WorkWizard, a digital management tool that digitizes store-level checklists, audits, and operational workflows for multi-unit operators.

Following the investment, Cole and Eli Harris will retain their positions as President and Chief Technology Officer, continuing to manage the business alongside the existing team. The capital infusion is earmarked for expanding the company’s sales capabilities and advancing its core technology, with the firms citing a shared vision for scaling the platform while maintaining current service standards. Financial terms of the deal remain undisclosed.

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