The menu features five distinct cream puff flavors, each tied to a specific entry in the long-running RPG series. Offerings range from an Original puff representing the series' debut, Revelations: Persona, to a Double Berry variety inspired by Persona 5 Royal. The lineup also includes Matcha, Ube S'mores, and Cookies & Cream, drawing thematic cues from Persona 2, Persona 3 Reload, and Persona 4 Golden respectively.
In section Releases
Beard Papa’s Marks Persona’s 30th Anniversary with Themed Menu
Starting September 4, Beard Papa’s locations across the United States will transform into hubs for gaming fans, launching an exclusive collaboration with developer ATLUS. The month-long event celebrates three decades of the Persona franchise through a series of limited-edition cream puffs, collectible merchandise, and immersive store takeovers.
Beyond the pastries, the campaign centers on interactive gift sets that include chibi sticker sheets and blind-packed acrylic standees. Customers can also access exclusive in-game content for Persona 5: The Phantom X through codes provided with their purchase. To mark the milestone, select bakeries in Cerritos and Little Tokyo will feature large-format murals, while participating stores nationwide will deploy digital menu boards and custom graphics. Marketing Director Mark Nathan noted that the collaboration aims to merge the bakery's signature dessert experience with the visual identity of the games, offering fans a tangible way to engage with the franchise legacy until the promotion concludes on October 4, 2026.
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