The merger arrives on the back of significant momentum for both parent organizations. Between 2021 and 2025, Hearts & Science saw billings grow by 50%, while Mediahub posted a 33% increase. According to COMvergence real-time data, Hearts United enters the market as the top-ranked agency in the U.S. for year-to-date new business, while simultaneously securing third-place rankings globally and across EMEA.
In section Releases
Omnicom Media Unites Hearts & Science and Mediahub
Omnicom Media has officially launched Hearts United, a global agency network formed by merging Hearts & Science and Mediahub. The new entity operates across 40 markets with $9.1 billion in 2025 billings, positioning itself to challenge larger competitors by blending data-driven decision-making with creative platform strategies.
Omnicom Media CEO Florian Adamski described the consolidation as a strategic move to align complementary footprints under a shared focus on client growth. The agency will be led by Nicole Estebanell in the U.S. and Ross Jenkins in EMEA, with leadership appointments for the APAC and LATAM regions slated for the fourth quarter of 2026. The new network will operate on four core principles, including outcomes-oriented commercial models and the deep integration of AI into daily workflows to prioritize high-value problem solving over manual tasks.
Comments (0)
No comments yet. Be the first!