The alliance stems from a pre-existing professional relationship between the two organizations. Affiniti first engaged with the soccer club after founder Tommy Smith integrated his own business operations onto the platform. According to Sahil Phadnis, President and Co-Founder of Affiniti, the decision to formalize the partnership was driven by a shared focus on supporting the contractors, medical practices, and family-owned operators that form the regional economy.
In section Releases
Affiniti Becomes Official Kit Partner for Fort Lauderdale United FC
Fort Lauderdale United FC has secured a multi-year partnership with financial platform Affiniti, designating the fintech firm as the club's official kit partner. Beyond brand visibility on jerseys and matchday signage, the collaboration aims to embed Affiniti’s expense management and banking tools directly into the South Florida small business ecosystem.
Since its founding in 2024 at Amerant Bank Field, Fort Lauderdale United FC has prioritized community-level engagement. The club currently fields a women's team in the USL’s Gainbridge Super League and is preparing for the 2027 debut of its men’s USL League One squad. For the club, the partnership serves as a mechanism to offer its network of supporters and local business partners access to workflow automation and financial intelligence. The branding will appear across all digital channels, broadcasts, and physical kits throughout the upcoming seasons.
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