Anantara and Jim Thompson Launch Soul of Siam Resort Collection

This collaboration deepens a long-standing creative connection between the two brands, which previously manifested in the design of the Jim Thompson Explorer Suite at Anantara Siam Bangkok and bespoke villa interiors in Phuket. The new collection transitions these aesthetic signatures into wearable items, including a wrap kaftan, silk scarves, and travel accessories. Every piece utilizes traditional milling and finishing techniques that have defined the Jim Thompson brand since its founding in 1951.

The visual identity of the collection centers on a bespoke logo—a stylized 'A' inspired by Thai temple silhouettes—and a signature print documenting cultural motifs. To showcase the pieces, the campaign features Thai power couple Cindy Sirinya Bishop and Byron Bishop, photographed at Anantara properties in Bangkok. Beyond the hotels, the collection is available at select Jim Thompson boutiques and online, marking a strategic expansion for a company that traces its roots to the mysterious American architect who revitalized the Thai silk industry before his 1967 disappearance.