The agreement, announced at the Farm Progress Show in Iowa, includes 50,000 dollars in annual financial support and the provision of two Can-Am Defender vehicles to assist in field operations. Jérémi Doyon-Roch, global marketing director for Can-Am Off-Road, noted that the initiative aligns with the brand’s focus on resilience within rural communities. Beyond the fleet support, the partnership features a custom-wrapped 2026 Can-Am Defender MAX Lone Star Cab HD11. This specific vehicle is slated for auction at the National Farm Machinery Show in Louisville, Kentucky, on February 11, 2027, with all proceeds directed toward the nonprofit’s mission.
In section Releases
Can-Am Partners with Farm Rescue to Support Agricultural Families
Can-Am has committed to a three-year partnership with the nonprofit organization Farm Rescue, providing a mix of direct funding, fleet equipment, and specialized assets. The collaboration aims to sustain farming and ranching operations facing crises such as natural disasters, injury, or major illness across an 11-state network.
Since its founding in 2005, Farm Rescue has supported more than 1,300 families by providing volunteer labor and equipment during critical planting and harvest windows. Executive Director Shari Rogge-Fidler stated that the partnership will help scale their outreach, ensuring that more producers receive aid when faced with unexpected hardships. The nonprofit maintains an active service network, utilizing donated resources to preserve family legacies that might otherwise be threatened by temporary life-altering events.
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