The new handheld items feature a signature sourdough-brioche crust filled with either strawberry jam or grape jelly. Designed for convenience, the cups contain 5g of protein and exclude seed oils and high-fructose corn syrup, catering to parents seeking cleaner ingredient lists for their children. Co-founder Michelle Jimenez-Meggiato noted that the collaboration aims to blend nostalgic appeal with the imaginative spirit of the Nickelodeon series.
In section Releases
Incredifulls Partners with PAW Patrol for New PB&J Frozen Cups
A staple of the lunchbox is getting a makeover as Incredifulls debuts its first licensed product line, teaming up with the PAW Patrol franchise to introduce sourdough-brioche Peanut Butter & Jelly Cups. The launch arrives alongside the theatrical release of PAW Patrol: The Dino Movie to capture the family-friendly market.
This move represents the first official licensing deal for the Brooklyn-based company, which previously gained national attention for The Pizza Cupcake following a 2021 Shark Tank appearance. Consumers can find the new offerings starting this month at Stew Leonard’s locations, as well as through delivery platforms Gopuff and FreshDirect.
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