While over 250 million vehicles in North America are equipped with cabin air filters, consumer replacement rates remain stagnant. Premium Guard aims to bridge this awareness gap by leveraging the Febreze brand to make filtration technology more approachable for the average driver. According to CEO and Founder Anan Bishara, the design focuses on neutralizing odors and capturing contaminants without restricting airflow or relying on artificial fragrances.
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Premium Guard Inc. Wins 2026 MOTOR Top 20 Award
For the second consecutive year, Memphis-based filter manufacturer Premium Guard Inc. has secured a spot in the MOTOR Top 20 Awards. The recognition highlights the company's Febreze Cabin Air Filters, which integrate PUREFLOW multi-layer filtration technology with odor-neutralizing performance to improve interior vehicle air quality.
This award follows the company's 2025 win for ViAQ, a diagnostic tool designed to measure in-vehicle air quality. By merging high-performance engineering with recognizable consumer branding, Premium Guard is pushing to increase routine maintenance engagement across both retail and e-commerce channels. The current strategy seeks to provide retailers and service providers with new tools to educate drivers on the necessity of cabin air health.
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