GreenCore Solutions Hits 24.5 Million Monthly AI Transactions

The company, which operates as a managed service, enables brands to respond to automated retail procurement requests without requiring internal technical infrastructure. By running agents across 18 Microsoft Azure regions and Google Cloud Spain, GSC ensures that transaction compute remains localized, reducing latency for buyers in markets from Tokyo to Paris. This AI-driven orderability layer currently supports over 38,000 brands across 50 global markets.

Following this growth, Brendan Farrugia, co-founder of the joint venture GSC Agentic Pty. Ltd., has joined the company's Board of Advisors. His role focuses on scaling operations across the Asia-Pacific, Latin American, and European regions. According to GSC CEO Matthew Keddy, the platform now manages approximately 34,000 sales calls per hour—a volume that would be impossible for traditional human sales teams to sustain independently. As the retail buying agent era gains momentum, GSC aims to solve the visibility challenge for consumer brands, ensuring they remain discoverable and orderable when automated purchasing systems initiate contact.