The campaign bridges culinary tradition and cinematic storytelling ahead of the film’s September 25, 2026, theatrical release. Customers ordering specific meal bundles—featuring staples like Chickenjoy and the new Calamansi Lemonade—will receive "blind-box" foil packs containing collectible bracelet charms. The promotion leans heavily into nostalgia and cultural pride, incorporating a '90s-inspired apparel line and immersive store takeovers in Manhattan, Torrance, and Daly City.
In section Releases
Jollibee Taps Into Filipino Heritage for DreamWorks Animation Tie-in
Starting September 14, Jollibee is transforming its North American restaurants into gateways to the fantastical world of Nakali. Through a collaboration with DreamWorks Animation’s upcoming film Forgotten Island, the fast-food chain is rolling out themed meal bundles, retro streetwear, and a sweepstakes trip to the Philippines.
Luis Velasco, senior vice president and marketing head at Jollibee North America, noted that the partnership reflects the brand’s commitment to community and connection. The film itself serves as a centerpiece for this cultural focus, featuring a cast that includes H.E.R., Liza Soberano, Lea Salonga, and Jo Koy. The collaboration remains active through October 31, 2026, with Jollibee Rewards members eligible to enter for a grand-prize trip to Palawan Island.
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