CEO Ronen Luzon stated that the company will evaluate potential targets based on their proprietary technology, commercial foundations, and alignment with broader national security investment trends. MySize intends to assess each opportunity on a case-by-case basis, focusing on how acquired entities might eventually share corporate functions or foster strategic collaboration under a unified umbrella.
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MySize Pivots to Defense Sector with Acquisition-Led Growth Strategy
Seeking to diversify beyond its core fashion technology operations, Nasdaq-listed MySize, Inc. has announced a new corporate strategy centered on building a dedicated defense technology platform. The Israel-based company plans to pursue a series of selective acquisitions rather than a single, isolated deal to drive long-term stockholder value.

This expansion marks a significant departure from the company’s current portfolio, which focuses on AI-enabled sizing solutions and e-commerce retail. While the firm has not set a specific timeline or acquisition quota, it warned that implementation will likely require additional capital. Such financing could involve equity-linked offerings, potentially resulting in substantial dilution for existing shareholders. The ultimate success of this transition remains subject to rigorous due diligence, regulatory approvals, and the company's ability to navigate the complex legal and contracting requirements of the defense industry.
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