Chief Marketing Officer Sangita Woerner is spearheading this overhaul, tasked with aligning the firm's outward identity with its digital products. The new leadership team features Prashant Gaba, who joins as Chief Customer Experience Officer following a tenure at Marriott where he led global growth initiatives. Kim Blanding, formerly of Meta’s AI wearables division, takes on the role of Head of Brand Marketing to steer consumer campaigns and partnerships.
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Empower Recruits Marketing Veterans from Meta and Marriott
Empower is shifting its brand strategy by recruiting four senior executives from global giants including Meta, Marriott International, and Zeno Group. The hires, announced September 16, aim to bridge the gap between financial services and consumer-focused storytelling, as the company seeks to redefine how clients engage with their personal wealth.
Tracey Thiele, a veteran of Zeno Group, now leads brand communications with a mandate to integrate social and creator-driven storytelling. Rounding out the team is Patrick Strange, a former design lead at Meta and Kueski, who will focus on refining the company’s digital interface. Empower currently manages more than $2.1 trillion in assets for 20 million individuals, and these appointments signal a push to modernize the user journey within a competitive financial marketplace.
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