For the Clean Beauty project, the design team reimagined traditional mists as sensorial objects, utilizing elongated, popsicle-inspired silhouettes and translucent colorways to modernize the format. The MCM collection took a different path, pivoting away from standard hardware to highlight the brand's playful animal characters. The resulting gender-neutral bottles aim to balance luxury aesthetics with a whimsical, sculptural appeal.
In section Releases
JMD Creative Agency Secures Double Win at GDUSA Awards
JMD Creative Agency has earned two honors in the 63rd Annual American Package Design Awards, cementing a banner year for the New York studio. The agency received recognition for its structural and visual work on the MCM Fragrance Collection and the Clean Beauty Collective’s Hair & Body Mist line.
The GDUSA recognition arrives amid a string of high-profile industry nods for the studio. Both collections were shortlisted for the 2026 Pentawards, while the agency’s work on the Billie Eilish 'Your Turn' fragrance secured a Fragrance Foundation Consumer Choice Award. Founder Jon Dinapoli, who established JMD in 2016, noted that the awards reflect the studio's ability to translate complex brand identities into tangible consumer experiences. These designs will appear in the upcoming print and digital editions of GDUSA, reaching an audience of over 50,000 industry professionals.
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