The relocation aims to capture high-traffic footfall by embedding the brand within one of the city’s most significant retail hubs. The space features dedicated styling zones designed to showcase the company's signature size-inclusive dresses and bodysuits, allowing customers to engage with the brand's built-in shapewear technology firsthand. To drive initial engagement, the company is offering tiered discounts through September 20, including $30 off orders of $150 or more.
In section Releases
Popilush Moves Flagship Store to Las Vegas Strip
A 1,225-square-foot footprint at the Fashion Show Las Vegas mall marks the latest expansion for shapewear brand Popilush. The new storefront, positioned at 3200 Las Vegas Blvd. S., opens its doors on September 18, placing the label among heavyweights like Louis Vuitton and Tory Burch in a prime tourist corridor.
Operating partner Luran Hou noted that the move is intended to align the brand with the fast-paced lifestyle of visitors on the Strip. By shifting to this high-visibility location, the company seeks to deepen its physical presence beyond its digital roots. Under CEO Eve DeMartine, the brand continues to emphasize its core philosophy of combining aesthetic fashion with structural support for its diverse customer base.
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