The promotion, which highlighted the restaurant’s transition to wild-caught fish sourced from Alaskan waters, drew over 5,000 entries during its five-week run. Elmore entered after scanning a QR code on a promotional sign during a routine visit to her local Scottsboro branch. Her initial skepticism regarding the win vanished only after receiving a 32-pound delivery of cruise-themed gear, ranging from spa robes and slippers to binoculars and gift cards.
In section Releases
Decades of Loyalty Lead to Alaska Cruise for Alabama Fan
Sandra Elmore, a Scottsboro resident who has frequented Captain D’s since the late 1970s, has been named the grand prize winner of the chain's national sweepstakes. The prize grants her and five guests an all-expenses-paid, seven-night Alaskan cruise, fulfilling a spontaneous wish for a family reunion.
For Elmore, the timing was serendipitous. She had recently expressed a desire to organize a vacation with her daughters and sons-in-law, despite the logistical challenges of their disparate schedules. The prize package—which includes three ocean-view rooms, round-trip airfare to Seattle, and a $3,000 travel stipend—will allow the family to navigate the Inside Passage and view glaciers next summer. Phil Greifeld, CEO of Captain D’s, noted that the sweepstakes was designed to bridge the gap between the brand's supply chain and its customers, calling the selection of a multi-generational patron a perfect outcome for the campaign.
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