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WSWA Women’s Leadership Council Gathers to Tackle Industry Evolution

Fifty-eight women leaders representing 15 member companies convened in Washington, D.C., last week for the Wine & Spirits Wholesalers of America’s 2026 Women's Leadership Council Conference. The two-day event focused on equipping executives with practical strategies to manage shifting market demands through technology, financial acumen, and resilient leadership.

WSWA Women’s Leadership Council Gathers to Tackle Industry Evolution

The curriculum blended technical training with high-level strategy. Nick Pericle guided participants through a workshop on artificial intelligence, moving beyond theoretical applications to demonstrate how AI tools can streamline decision-making, executive communication, and time management. Complementing the technical sessions, the conference leveraged the expertise of retired three-star generals Mary O'Brien and Lori Reynolds, who shared insights on cultivating grit and purpose to maintain team performance during periods of uncertainty.

Market analysis played a critical role in the proceedings, with SipSource Director Eric Schmidt presenting a breakdown of current consumer demand and on-premise activity. Financial planning also took center stage as Joe Stephens of Associated Financial Planners addressed the realities of compensation gaps and career longevity. The gathering concluded with a session from public policy expert Ashley Davis on the necessity of emotional intelligence in pivot-point management. Beyond the classroom, attendees participated in a service project supporting I Support the Girls, reflecting the council's dual focus on professional development and community impact.

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