GMA Consulting Adds Alisa Mirabal and David Robins as Senior Advisors

Founding Partner Josh Swissman noted that the firm is prioritizing practitioners who have deep experience operating from within the industry. Alisa Mirabal joins the consultancy with over two decades of experience in digital transformation and marketing strategy. Her background includes a tenure as Vice President at Aristocrat Technologies, where she managed a $25 million development budget, and executive roles at Red Rock Casino Resort and Hard Rock Hotel & Casino Lake Tahoe. Her focus at GMA will center on connected customer growth and helping organizations navigate complex loyalty and CRM transitions.

David Robins brings 35 years of hospitality and culinary management to the firm, most notably from his long-standing partnership with the Wolfgang Puck Fine Dining Group. During his three-decade tenure, he oversaw global operations for brands such as Spago and CUT, managing annual revenues of $400 million and coordinating over 30 international restaurant openings. His career includes collaborations with major luxury hospitality groups, including MGM Resorts and The Ritz-Carlton. Both appointments are effective immediately, signaling a push by GMA Consulting to provide more granular, results-oriented guidance as the guest experience landscape continues to shift.