The brand is positioning the new release as a departure from standard fall-themed coffee offerings. Crafted using a mix of certified Fair Trade arabica and robusta beans, the blend focuses on toasted nut notes paired with white chocolate. Sasha Auguste, the company's chief marketing officer, noted that the goal was to achieve deep, indulgent profiles while maintaining the brand's commitment to ethical sourcing and low-acidity standards.
In section Releases
Death Wish Coffee Taps Into Pistachio Trend With New Seasonal Blend
Pistachio is migrating from the dessert aisle to the morning mug as Saratoga Springs-based Death Wish Coffee Co. launches its White Chocolate Pistachio blend. Arriving September 29, the medium-roast coffee aims to capitalize on a surging market that Grand View Research projects will reach 3.2 billion USD by 2033.
Beginning at $13.99 for a 9-ounce bag, the product will be available exclusively through the company’s website before expanding to major retail shelves and Amazon in 2027. This launch follows a period of significant growth for the company, which now supplies over 25,000 stores nationwide and maintains its status as the top-selling Fair Trade and organic coffee brand in the United States according to 2025 SPINS MULO scan data.
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