Clarins Marks New Double Serum Eye Launch with Paris Longevity Dinner

The dinner welcomed roughly 50 guests, including Nara Smith, Kelly Piquet, and Thylane Blondeau, into a space transformed to mirror the brand’s research-heavy approach to beauty. The menu was specifically curated to reflect the same health-conscious philosophy that guides Clarins’ product development, emphasizing that skin vitality is as much about internal wellbeing as it is about external treatment.

Clarins has leaned heavily into epigenetics for this new release, dedicating seven years of research to address how lifestyle and environmental stressors affect the delicate eye contour. The resulting formula integrates organic marjoram and turmeric, aiming to mitigate puffiness, dark circles, and wrinkles. This launch builds on a 40-year legacy of the Double Serum franchise, which originally debuted in 1985 as a dual-phase treatment. By integrating these scientific advancements, the brand continues to position its family-owned heritage—now a certified B Corporation—at the intersection of plant-based chemistry and modern anti-aging demands.