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Spanx and OLAY Launch Amazon-Exclusive Beauty and Shapewear Bundle

Two household names in personal care and apparel are merging their product lines for the first time. Spanx and OLAY have unveiled the "Get Cheeky" bundle, a curated set hitting Amazon just ahead of the October Prime Day event, aimed at pairing clinical skincare with smoothing wardrobe essentials.

Spanx and OLAY Launch Amazon-Exclusive Beauty and Shapewear Bundle

The limited-edition kit, valued at $110, will be discounted to $77 during the October 6-7 Amazon Prime Day sale. The collaboration includes three core items: OLAY’s Regenerist Face & Neck Lifting Treatment, the brand’s Micro-Sculpting Cream, and a pair of SPANXsupersmooth Undie-tectable Lace Hi-Hipsters. These items arrive packaged in a collectible box designed for the launch.

Katie Weeks, Senior Vice President of Marketing at Spanx, described the partnership as a natural alignment of two brands that occupy a consistent space in women's daily routines. Gwynedd Davis, Vice President of OLAY North America, noted that the collaboration reflects a shared commitment to product innovation and confidence-building. The bundle is available to shoppers on Amazon starting October 2.

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