The merger allows Get Engaged to maintain its leadership team and boutique culture while gaining access to SAMY’s 1,200-strong global workforce. For clients like Sephora, DoorDash, and NBCUniversal, the partnership promises a transition from localized U.S. campaigns to broad international activations across Europe, Asia, and Latin America. SAMY CEO Juan Andres Elhazaz noted that securing a robust U.S. footprint was a primary objective, identifying Get Engaged as the strategic partner necessary to scale their influencer and social capabilities domestically.
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Get Engaged Merges with SAMY to Form Global Social Marketing Powerhouse
Two social-first marketing giants are joining forces as New York-based Get Engaged merges with the Madrid-headquartered SAMY. The deal creates one of the world's largest independent agencies, combining Get Engaged’s U.S. cultural influence with SAMY’s massive international reach, AI-driven analytics, and operations spanning 55 markets.
Beyond geographic expansion, the integration focuses on merging creative talent with SAMY’s proprietary AI and data tools. By aligning Get Engaged’s expertise in celebrity partnerships and talent management with SAMY’s backend intelligence, the firm aims to move brands beyond traditional advertising and into the center of cultural conversations. The combined entity will leverage its collective scale to navigate fragmented social ecosystems, providing clients with a unified approach to content production, social commerce, and product development.
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