Market Logic integrates DeepSights with enterprise AI via MCP

Large organizations typically spend millions annually on consumer research, yet the impact of these findings often stalls if insights remain siloed. DeepSights MCP aims to solve this by positioning the platform as an expert layer for AI agents. When a user or an automated workflow asks a market-related question, the system proactively pulls relevant, trusted information while filtering out market noise.

Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic, noted that while internal AI tools understand company-specific data, they often lack the deep, curated market expertise that firms have spent years building. By integrating via the Model Context Protocol, the platform allows insights teams to maintain governance. User permissions and source restrictions set within DeepSights carry over into external AI assistants, ensuring that sensitive intelligence remains secure as it flows across different business tools. The solution is available immediately for current customers and supports platforms including Glean.