The series follows two teams, led by figures including Super Junior’s Shindong and broadcaster Kwon Hyuk-soo, as they navigate the province’s diverse terrain. Rather than acting as traditional travel guides, the participants function as a "Taste Crew," documenting their experiences through social media posts and dance challenges to engage international viewers. The production moves through four distinct regions, pairing regional delicacies like Andong’s salted mackerel and Pohang’s chilled raw fish soup with local landmarks such as the Mungyeong Coal Museum and the Hahoe Folk Village.
In section Releases
Arirang TV Launches K-FOOD Series to Spotlight Gyeongbuk Province
From the industrial landscapes of Mungyeong to the ancient Silla capital of Gyeongju, Arirang TV is launching a four-part variety series on October 14. The program, K-FOOD: Gyeongbuk Edition, deploys K-pop stars and broadcasters to transform regional culinary traditions and local tourism into digital content for a global audience.
By integrating history, nature, and modern leisure activities, the show aims to bridge the gap between global interest in Korean cuisine and the realities of regional tourism. The episodes are scheduled to air every Wednesday at 9:00 a.m. KST, with additional content distributed via the BeMyKorea YouTube channel. This initiative reflects a broader effort by Arirang TV to elevate the brand value of Gyeongsangbuk-do by highlighting the cultural context behind its local flavors.
Comments (0)
No comments yet. Be the first!