Domino's Pizza China Expands Footprint to 1,634 Stores in Q3 2026

The company’s "Go Deeper, Go Broader" strategy continues to pivot toward new urban centers, which now account for 44% of its total network. While aggressive expansion defines the firm's physical presence, the digital ecosystem remains a core pillar; loyalty membership surged to 45.2 million, up from 32.9 million a year prior. This growth in membership reflects a broader effort to lock in recurring customers through proprietary channels.

Financial performance in the third quarter showed a nuanced recovery. While same-store sales growth remained negative due to lower average transaction prices compared to the same period in 2025, the company reported positive same-store transaction count growth. Management noted that average transaction prices have begun to stabilize as third-party aggregator subsidies rationalize. To drive volume, the brand leaned into aggressive pricing, headlined by a RMB79 six-piece set, alongside seasonal menu innovations like the Durian Roast Chicken Pizza and limited-time "Mega Week" promotions.