The collaboration with New Zealand-based Mānukora features Curcugen within a "Body Recovery & Gut" honey blend, pairing the extract with MGO 850+ raw honey, ginger, and Sicilian lemon oil. Benjamin Nahar, head of product development at Mānukora, notes that the pairing aligns with Ayurvedic traditions, utilizing honey as a yogavahi—a medium designed to enhance the absorption and delivery of herbal constituents. Unlike standard 95% curcumin extracts, Curcugen retains native turmeric essential oils and offers a 50-fold increase in bioavailability, allowing for potent, flavor-forward formulations.
Simultaneously, the ingredient is anchoring the formula for Numin, a cognitive beverage developed by SLS Performance to combat "decision fatigue." Marketed toward professionals, the orange-flavored powder sachets aim to provide sustained mental clarity for up to six hours. CEO Arun Hozack selected the extract specifically for its clinical grounding and water-dispersibility, which allow the product to perform in a liquid format without the bitterness often associated with turmeric.
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