The sold-out event, held October 17 at the Waldorf Astoria Monarch Beach Resort & Club, drew over 500 guests for the organization's 22nd annual gala. Sequel Brands served as the presenting sponsor, with CEO Anthony Geisler pledging to match donations dollar for dollar on behalf of the company and its network of franchise owners. This contribution accounts for a substantial portion of the $2.38 million raised through the gala's Fund-a-Need campaign.
In section Releases
Sequel Brands Leads $4 Million Fundraising for Miracles for Kids
A record-breaking $4 million was raised at the 2026 Night of Miracles Gala, bolstered by a $1.2 million matching donation from Sequel Brands. The funds support families navigating the financial strain of caring for children with life-threatening illnesses, marking a significant milestone for the nonprofit and its long-term partners.
Geisler’s involvement with the nonprofit spans nearly a decade, culminating in his family receiving the Miracle Maker Award in 2024. The latest donation is part of a broader $10 million pledge Geisler previously committed to the organization. Beyond the matching gift, the evening generated $539,000 through live auctions, with the total proceeds earmarked for financial assistance, housing, and basic necessities for families in crisis. The event, themed The Miracle of Tomorrow, featured a performance by Grammy-winning singer Ashanti and reinforced a partnership focused on providing stability to caregivers during their children’s medical treatment.
Comments (0)
No comments yet. Be the first!