cbdMD Promotes Wade Brown to Chief Marketing Officer

Brown’s elevation follows a period of internal stabilization for the Charlotte-based company, which recently reported 19% year-over-year revenue growth. During his tenure, he played a central role in integrating the Bluebird Botanicals acquisition and refining the marketing discipline across the firm’s portfolio, which includes Paw CBD and the Oasis THC beverage line. CEO and CFO Ronan Kennedy credited Brown’s "operator" mindset, noting his background in scaling dietary supplement and consumer health brands as essential for the company's next phase.

In his new capacity, Brown will oversee commercial growth across all brands, with a mandate to expand beyond traditional hemp products. The strategy involves leveraging clinical healthcare channels and value-based Medicare models to broaden the company's footprint. Brown emphasized that while CBD remains a foundational element, the path forward rests on building a unified operating system to drive customer retention and long-term shareholder value.