SURI entered the U.S. in 2026 with a lean team and a need for rapid growth. By integrating Agentio, the company replaced manual workflows—such as sourcing creators and tracking performance—with automated tools. This shift allowed the brand to treat YouTube creator partnerships as a scalable media channel rather than fragmented, one-off deals.
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SURI Scales U.S. YouTube Strategy Using Agentio AI
Facing a mandate to build brand awareness in an unfamiliar American market, UK-based oral care company SURI bypassed traditional hiring constraints by deploying Agentio’s AI infrastructure. The platform allowed a single staff member to manage a complex creator-led advertising program that historically required a much larger internal team.
Over a five-month period, SURI executed 153 partnerships across 45 distinct creator categories, ranging from architecture to ASMR. This broad testing strategy yielded 6.46 million impressions and an 80% view-through rate. Financial efficiency improved significantly, with CPMs dropping 60% below initial contracted rates and acquisition costs falling 70%. According to Eli Borkowski, SURI’s Influencer Marketing Lead, the automation provided the necessary bandwidth to spend budgets effectively without increasing headcount. Arthur Leopold, CEO of Agentio, noted that the platform’s ability to remove operational friction allows brands to capitalize on the widening gap between consumer attention on creator content and current advertising budget allocation.
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