The SKE activation space featured an open-plan timber structure designed to mirror the rustic aesthetic of the British countryside venue. Under the banner of "Enjoy SKE, Enjoy Every Moment," the booth functioned as a central hub for attendees, offering a mix of music and social activities that contrasted with the more traditional festival stalls. The company utilized the high-traffic environment to engage directly with adult consumers, facilitating product discovery through both sampling sessions and hourly prize draws.
In section Releases
SKE Closes Summer Campaign at Appetite On The Farm Festival
More than 20,000 festival-goers gathered at Kelvedon Hall in Essex on August 29-30, where vape brand SKE hosted an immersive activation to wrap up its "Cool For The Summer" campaign. The brand served as the exclusive vape sponsor for the Appetite On The Farm event, blending product showcases with interactive entertainment.
Product demonstrations focused on two primary devices: the SKE BAR and the SKE BAR 15K. The former emphasizes a reusable pod-based format with a 500mAh rechargeable battery, while the latter targets heavy users with a 15,000-puff capacity, an 850mAh battery, and integrated dynamic lighting effects. According to company representatives, the festival finale serves as a strategic touchpoint to solidify brand recognition across the UK, leveraging the outdoor atmosphere to highlight the durability and design of their latest hardware iterations.
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