The new capsule features three distinct designs, each incorporating vibrant rainbow motifs and specialized finishes. The Joy model stands out with a 39mm gold-tone dial framed by baguette-cut crystals and a rainbow-striped silicone strap. Complementing this, the True watch pairs a champagne sunray dial with a full spectrum of rainbow crystal embellishments set against a gold-tone case.
In section Releases
GUESS Watches Debuts Pride Collection Benefiting The Trevor Project
GUESS Watches is marking the 2026 Pride season with a new trio of timepieces designed to celebrate individuality and self-expression. Building on a six-year partnership, the brand is donating $25,000 to The Trevor Project to support the nonprofit’s ongoing suicide prevention and crisis intervention work for LGBTQ+ youth.
For a more modern aesthetic, the collection includes a version of the best-selling Venix silhouette. This 42mm model utilizes a fully transparent case and dial, accented by a gradient frame in purple, orange, blue, and yellow. Brett Gibson, President and Chief Commercial Officer at GUESS Watches, noted that the collection serves as a medium for celebrating identity and belonging while amplifying resources for those in need. The watches are currently available as part of the brand’s broader commitment to social advocacy.
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