commercetools and Mirion Automate B2B Order Intake with AI Agent

The new B2B Intake Agent functions by ingesting customer requests in various formats—including spreadsheets, CSV files, and emails—to extract precise product details, quantities, and pricing. By mapping these inputs directly to existing customer accounts and catalogs, the system generates draft quotes and carts automatically. This integration allows the agent to connect with CRM platforms like Zendesk, bypassing the traditional bottlenecks caused by manual data entry.

For manufacturers like Mirion Technologies, the shift is designed to prioritize both speed and accuracy. Complex product requirements often lead to delays in traditional workflows, but this collaborative development aims to reduce the error rate while accelerating response times. Shiri Mosenzon-Erez, Chief Product Officer at commercetools, noted that the tool is intended to provide businesses with a practical foundation for autonomous commerce, allowing sales teams to pivot from back-office data management to direct customer service. The partnership reflects a broader industry move to integrate AI systems that execute operational decisions within established business rules.